Strategic Management - Portfolio

Part 1. Development of Judgment on Arguments Relating to Practical Strategic Situations

Section A:

Statements to Reflect. Sarah Del Serrano, the beauty expert, said "I don't sell cosmetics, I sell hope", and an insurance company advertises that it sells, "Peace of Mind".

Question 1.

Consider that you are one of those connected in the following organizations. How might you answer the question, what business are we in? Answers can be benchmarked from those statements given above. (10 words are required to obtain 2 marks in each of the following)

a. A Luxury Ice-cream Manufacturer
b. A Travel Agent
c. The Automobile Association
d. A Hypermarket
e. A House-Builder

Question 2.

Being the stakeholder of the organizations above, what quantifiable measurements you might consider as the most important way to judge the performance of the firm? Explain.

(150 words are required to obtain15 marks)

Part II. Critical Evaluation and Analysis.

Instruction:

Make a strategic evaluation of an organization of your choice (one that is very familiar to you) and accomplish the structured tasks enumerated below. The purpose of this assessment is to measure your acquired competencies that relates to strategic management theory and practice.

Title: The Strategic Evaluation of (Name of the Company/Organization).

A. Introduction: Write a brief introductory paragraph of an organization you choose. Mentioning the following: a. Name of the Company; b. Its location; c. Years of Existence; d. The Type of Industry it Engaged; and the its (MVO) Mission, Vision and Objective Statements. Specify also the objective of this essay.

B. Strategic Evaluation and Analysis: Make a concrete SWOT analysis about the company you choose. The diagram presented below can help the sequential analysis that is structured in the link-net model of strategic management elements. Include citations to support your arguments.

C Conclusion:

Write a concluding paragraph to summarize the important points of the discussion. It should draw-out ideas according to the objectives mentioned in the introduction. (50 words)

Reference: Acknowledge at least three sources of information that are used in your essay and follow the appropriate Harvard referencing format.