Strategic Intent, Strategic Plans, and Corporate Challenges

By the end of this activity you will be able to:
1.Define the strategic intent of your company
2.Correlate the strategic plans of your company to the strategic intent
3.Determine corporate challenges for your company
4.Manage your company''s strategic intent such that it is stable over time
Reading-II-15 is attached in the attach File. Describes strategic intent as unfettered ambition guided and monitored by an active management process. Strategic intent captures the essence of winning, is stable over time, and sets a target that encourages personal effort and commitment. In contrast to strategic plans, strategic intent reveals more about tomorrow''s opportunities than about today''s problems. Only with a carefully articulated and adhered to strategic intent will succession of year-on-year plans sum up to global leadership.

Guiding Questions to Consider Prior to the Discussion
1.How is the strategic intent stated such that it captures the essence of winning?
2.Where is strategic intent documented and how is it conveyed to all employees?
3.How can strategic intent be managed such that it is stable over time?
4.What kinds of corporate challenges can be set such that strategic intent is encouraged throughout the company?
5.Can strategic planning hamper strategic intent?

Read R-II-15, "Strategic Intent".

Discuss the strategic intent of your company and the method by which it is currently implemented and conveyed to all employees. Also discuss this year''s strategic plan and how it guides and monitors the strategic intent. Address the questions posed under " Guiding Questions". State two corporate challenges that could be added to next year''s strategic plan such that the strategic intent is realized.

Post your response (250-300 word minimum) to the Discussion Board.