(Answered) Strategic fit summary-access to growing sector health and

Management Studies

Strategic fit summary

-Access to growing sector: health and wellness.

-Natural fit with Amazon's branded products, Amazon Basics.

-Fits well into a subscription model (Amazon's Subscribe and Save option for Prime Members).

-Stores an added benefit as Amazon is moving into physical stores in Amazon pop-up store and grocery stores.

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Marketing Management, Management Studies

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