Stereotypes in Media

Media, such as books, movies, television shows, and commercials, frequently present examples of stereotypes. For example, marketing shown in Geek SquadTM branding or in cleaning commercials featuring housewives includes stereotypes. Companies use these stereotypical branding approaches to attract a specific audience and increase product sales. Consider the influence of this media on perceptions and communication. What media messages have influenced your perceptions of others?

Canary, D. J., Cody, M. J., &Manusov, V. L. (2008). Interpersonal communication: A goals-based approach (4th ed.). New York, NY: Bedford/St. Martin's

In this Application Assignment, you analyze examples of stereotypes in media.

To prepare:

Review this week's Learning Resources.

Consider the use of stereotypes in various forms of media.

Think about how stereotypes elicit emotional responses from the audience.

Choose an example of a stereotype from a piece of media that is different from the one you and your group have chosen for the Media Project.

With these thoughts in mind:

Write an essay of at least 300 words explaining how your chosen example demonstrates a stereotype. How does your example exhibit a stereotype and/or stereotype maintenance (as described in your text)? Explain the impact of the stereotype in the situation. Cite readings from this week that are relevant to your example.