Step 1: Imagine yourself in the role of the Director of Sales and Marketing. Imagine what your concerns would be as Sales and Marketing Director and how you would want to interact with your team, particularly given some of the tense situations described in the case study. Think about ways and ideas that you might have to help ease some of the tensions. You want your entire team to perform well, not one group at the cost of another.

Step 2: In playing the role of Sales and Marketing Director, be sure to address issues such as motivation for each channel as well as tension management. You know that some tension is good as sales people are generally competitive, but too much tension is destructive. What are some of your ideas for achieving a healthy level of tension? What messages do you want to send to each channel? Be as specific as you can. For example, consider how your choice of words and the message might change depending on the channel that you are addressing. Try to anticipate the reaction from each channel as you create your post. How will they react to your message and the situation? Will they think you are favoring other channels over them? How can this be mitigated?