Step 1: Consider how the psychology of pricing affects you. Think of a recent instance where you were influenced by a pricing tactic. This could be seeing a "2 for 1" offer, a special coupon discount, a time when something was advertised at a particular price but then not available, and the like Consider how you came to learn about the pricing tactic and your initial reaction.

Step 2:Describe the instance you considered for step 1, analyzing your emotions and feelings. Were you happy with the offer? Did you feel misled or cheated? Did you experience mixed emotions? Speculate on what the company was trying to achieve with the pricing tactic. Do you think that it benefitted or hurt the company overall? How did this instance affect your view of the company? Of the company's competitors? As part of your post, discuss price adjustment considerations that the company may or may not have acted upon. Include legal and ethical issues that may have resulted from—or been avoided—by company's pricing such as predatory pricing, bait and switch, loss leader, and other such tactics.