Statement: How can we reduce the amount of customer returns?

Problem Statement Testing: Test your problem statement by using the following five problem restatement techniques by the author of your text, The Thinker's Toolkit.

Paraphrase - Restate the problem using different words. (What really is the issue?)

180 Degree - Turn the problem completely around. (What is the opportunity here?)

Broadening the Focus- Restate the problem in a larger context. (How is the problem part of the bigger picture?)

Redirection - Change the overall focus of the problem. (What does it look like from another perspective?)

Why ask Why - Review the original problem, ask why again and then answering that question, again asking why, and so on. (What's at the bottom of the problem, underlying everything?)