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Management Studies

State the term- Consumer goods

Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries, groceries, clothes etc. Based on consumers' buying behaviour consumer goods can be further classified as:

(i) Convenience Goods;

(ii) Shopping Goods; and

(iii) Speciality Goods.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9582858

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