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State the term - Price

Price is the amount charged for a service or product. It's the second most important  element in marketing mix. Fixing the price of product is a tricky job. Many factors like demand for a product, cost involved, consumer' s ability to pay, prices charged by competitors for similar products, government restrictions etc. have to be kept in mind when fixing the price. Actually, pricing is a very crucial decision area as it has its effect on demand for product and also on the profitability of firm.

 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9582849

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