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Management Studies

State the Objectives of marketing communications

Objectives of this module are to:

Examine concept of exchange in the marketing context;

Assess role of promotion in the context of the marketing mix;

Consider range and potential impact of marketing communications;

Identify key characteristics of each major tool in the communications mix;

Examine effectiveness of each communication tool;

Establish a need for marketing communications;

Compare marketing communications in the consumer and business markets.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9582905

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