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Starbucks is a relatively new brand, allegedly created without any advertising. Do some research (on Google, for example) to try to find out how the brand was built. What are the lessons for other new brands? Pick a strong brand with a prominent spokesperson (an example would be Dennis Haysbert at Allstate Insurance). Discuss how the brand positioning and the spokesperson fit together. Do competitors also have strong spokespersons? Can you explain why or why not?

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Operation Management, Management Studies

Category:- Operation Management
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