Starbuck's is a good example of a company that started out with a simple idea and expanded globally. This is why properly developing and implementing a branding strategy can have a huge impact on the success or failure of your business. Having the right promotional materials, effective marketing messages and visual designs for both online and offline will help you increase sales leads and sales conversions. If you market with sales letters, fliers, brochures, catalogs or on the Internet, then the message you are sending through your corporate branding, product branding and promotional materials must make an impact. A common mistake many people make in marketing is not understanding who their target market is, sending the wrong benefit message or no benefit message and then expecting the buyer to figure it out. A logo is not a brand. A branding strategy is a vital step in creating your product or corporate identity. Can any of you think of other companies that have done a good job of implementing a branding strategy?