Problem:

Search the Internet and find at least three resources that discuss the Starbucks #RaceTogether campaign. Consider the role of marketing in the Starbucks #RaceTogether campaign. Think about the role that customer interaction with the baristas at Starbucks played in the success of the campaign. This campaign was developed through social media by the company's leadership initiative. Was there any measurable impact on sales, or was this just a feel-good campaign? Remember, in the end, the success of a marketing campaign must be measured and evaluated.

Answer the following questions in your initial post:

Question 1: Which factors from an environmental scan would drive this type of campaign?

Question 2: How could this campaign impact Starbucks' competitive advantage?

Question 3: Did the campaign achieve the desired results? Why or why not?

Apply this week's Learning Materials and/or additional cited research to support your post. Use APA-formatted in-text citations and a reference list.