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Starbucks Coffee Company at the end of Chapter 5. Should Starbucks buy only fair-trade beans? What type of corporate advertisement does Starbucks need?

Evaluate the corporate ad samples found in Chapters 4 and 5. What is the purpose of each one? Do you think each ad is effective or misleading? Explain your answer.

Use newspapers, magazines, journals, the Internet, and so forth to find other examples of print advertisements for your own company or school, or for a company of your choice. Do you think the ads you found are effective or misleading? Explain your answer.

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