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Standardization:  Demonstrate a standardized approach to global marketing.  Select one company and three countries.  Do not use the company's country of origin (headquarters).   Show how the company uses a standardized marketing approach using one or more of the marketing mix elements (product, price, promotion, and/or distribution) across three countries.  Document your sources (publication, website, advertisement, personal experience).  Discuss the reasons the standardized approach works well for this company across the three countries.     FormatFontSize                     

 

 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91416618

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