Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Business Management Expert

1. Marketing Research

a. Is simply asking consumers for their likes, dislikes, requirements, and wishes in a one-on-one situation
b. Spans informational boundary between firm and its environment
c. Can only be employed to assess impact or contemplated adjustments in marketing mix
d. Is most generally used for marketing control purposes

2. Standard test markets are valuable under all of following conditions except:

a. When it is significant for the firm to test its ability to secure support from trade and get distribution
b. When firm desires control over whom of measurement
c. When capital investment is important and firm requirements prolonged test market to assess its technical ability to produce the product
d. When firm requirements to build experience base, but only on limited scale.

3. Which of the following is false?

a. Classification information is heart of survey and is so called as it will be classified into suitable categories of the dummy tables.
b. Basic information must be secured first and classification information last
c. In dealing with sensitive issues when designing a problemnaire, favoured alternative is to avoid these kinds of problems altogether, if at all possible
d. When using funnel approach to problemnaire design, researcher will start with broad problems and progressively narrow scope of further problems.

4. Which of the following statements about attitudes is false?

a. Attitudes represent person's ideas or convictions, with regard to specific object or idea
b. Attitude plays main role in many marketing models which describe consumer behavior.
c. Although attitude is main concept, it is usually regarded as unrelated to actual purchase behaviour
d. In general, practitioners have strong interest in consumer attitudes and attitude research.

5. Measurement consists of:

a. Assignment of numbers (representing quantities of attributes) to objects or events according to rules.
b. A theory of hypothesis construction
c. Isolating those objects which may be shown to possess the mathematical properties of activity
d. A continuum which complies with the basic axioms of mathematics.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M916221

Have any Question? 


Related Questions in Business Management

Do you agree or disagreeby having globalization you will

Do you Agree or Disagree? By having globalization you will have countries trading with other countries. Now a country may have businesses of its own that does the same thing the country they are receiving from. For examp ...

As the chief executive officer of a silicon valley software

As the chief executive officer of a Silicon Valley software company, you become aware that your chief competitor is working on a new computer program that will revolutionize interactive voice-based applications.  You kno ...

Module 11 discussion - in pursuit of excellencemany

Module 11 Discussion - In Pursuit of Excellence Many companies talk about the importance of providing excellent customer service, but when it comes to actually delivering the service to the customer, they don't...deliver ...

At a major and minor street intersection one finds that out

At a major and minor street intersection, one finds that, out of every 100 gaps on the major street, 65 are acceptable, that is, large enough for a car arriving on the minor street to cross. When a vehicle arrives on the ...

Read through the emergency disasters below select one of

Read through the emergency disasters below. Select one of these scenarios and then complete the following steps: Scenario No. 1: "Dragon/Volcano Emergency Response" Scenario No. 2: "Vaccine Gone Awry Emergency Response" ...

In a 500 word essay summarize the six stages of critical

In a 500 word essay, summarize the six stages of critical thinkers that are presented by Paul and Elder. Explain which of the six stages describes your current level and why you put yourself at that level. Identify one l ...

Each question should be at least 150 words and use apa1 how

Each question should be at least 150 words. And use APA 1) How are scarcity, choice, and opportunity cost related? 2) What are the effects of an increase in the minimum wage in the U.S. economy? Who would be most affecte ...

Right now best price cleaning does an average of 9 to 12

Right now Best Price Cleaning does an average of 9 to 12 jobs a week with an average payout of $80.00 per job. They clean an average of one apartment every 19 days for $300.00 per apartment. The company is owned and oper ...

Face report summariesgo to the following

FACE report Summaries Go to the following website: http://www.cdc.gov/niosh/face/inhouse.html Pick two FACE reports and do the following in a maximum of 2 pages per report (i.e total of 4 pages for both reports; note: do ...

Discuss the key legal investigations that may involve a

Discuss the key legal investigations that may involve a healthcare facility and its staff. Be sure to include the concepts of subpoena duces tecum and subpoena ad testificandum in your answer. The response must be at lea ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate