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Management Studies

Stand-Alone Project: Stand-Alone Project: Strategic Audit

You should begin working on the Stand-Alone Project early in the course. Each assignment provides a benchmark for completing the Stand-Alone Project in a timely manner while working through the course. You will find this information in the "Stand-Alone Project Benchmark" section of each assignment.

Instructions: The Stand-Alone Project requires you to perform an in-depth strategic audit of AirTran Airways, Inc. The strategic audit is comprised of six (6) parts. Use the following instructions to guide your research and writing.

Your Stand-Alone Project responses should be both grammatically and mechanically correct, and formatted in the same fashion as the project itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style. (A 20-page double-spaced response is required for the combination)

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Marketing Management, Management Studies

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