(Answered) Srds assignmentpurposesrds is a commonly-used planning tool

Management Studies

SRDS Assignment

Purpose:SRDS is a commonly-used planning tool in the advertising industry. This assignment is designed to enhance your capabilities in using this tool and applying the knowledge gained to develop more informed media plans.

Description:Your assignment is to build a regional media plan for a Chevrolet dealership with locations in Atlanta, Decatur, and Savannah, Georgia. Using SRDS, you should outline what local newspaper, radio, outdoor, and TV outlets make sense to utilize to connect with local customers.

Describe how you would recommend using each; i.e. would the outdoor be used as a directional medium to drive traffic to local dealerships? Would TV be used for awareness? Be clear as to the objectives for each, and how each supports the other.

Submission Instructions:To submit your findings, compose a 2-page maximum Word document with incorporated tables and visual elements. Include a separate page citing all sources referenced. Use MLA format.

Beyond the Basics: Using SRDS.com to Create Media Plans That Wow Your Clients

http://pages.srds.com/WBN-2015-05-19-SRDS-OnDemand.html

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92249184
Price:- $70

Verified Expert

Priced at $140 Now at $70, Verified Solution

Have any Question?Write your Review or question?

Related Questions in Marketing Management

What environmental factors have affected the types of costs

What environmental factors have affected the types of costs in the airline industry after 2001? What specific tactics has Southwest deployed to blunt or exploit these environmental factors? How have these factors influen ...

Quesiton business ideas for nurse practitioner

Quesiton: Business Ideas for Nurse Practitioner Entrepreneurs Presentation Nurse practitioners can practice in many locations and can be a clinical practice as well as a consulting business, educational business. Read th ...

Question we are trying to invent a service which is called

Question: We are trying to invent a service which is called VR(virtual reality) online shopping. It is basically that we are able to shop online and understand this product through VR techniques. For example, if I'm tryi ...

Question select a product with a marketing problem of your

Question: Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference pages) based on the issues below. Be sure to follow APA formatting and use a ...

Question business ideas for nurse practitioner

Question: Business Ideas for Nurse Practitioner Entrepreneurs Presentation Nurse practitioners can practice in many locations and can be a clinical practice as well as a consulting business, educational business. Read th ...

Question write a 700- to 1050-word paper in which

Question: Write a 700- to 1,050-word paper in which you: 1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising. 2. Identify the part of the Hierarchy of Effects M ...

Question after watching this video -- we want to consider

Question: After watching this video -- we want to consider the shift in marketing from business to business. We have discussed direct marketing to target markets - but if we work for a organization whereby we market to o ...

Question research identify and discuss what the marketing

Question: Research, identify, and discuss what the marketing mix is as well as why it is important to a business. The requirements below must be met for your paper to be accepted and graded: • Attempt APA style, see exam ...

Question carefully explain what is happening in the

Question: Carefully explain what is happening in the following markets. Indicate the impact if any on demand, supply, price and quantity: (i) A U.S. car manufacturer has produced a lot of SUVs, but now is having difficul ...

Question 1 read 5 journalresearch articles that pertain to

Question: 1. Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert