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Management Studies

SpotOn, the manufacturers of a special paint that prevents floors from becoming slippery when wet, is interested in doing a market research study to find out if businesses, such as hotels or schools, are interested in using their products and if consumers from major retail chains, such as Home Depot, would be interested in buying the product.

In a 2-3-page report, not including the required title and reference pages, please provide SpotOn recommendations regarding:

The necessary data to be collected

Data collection methods to be used (quantitative and qualitative)

Sampling methods

Samples and sample sizes—determine the correct sample size

Include at least three scholarly sources (you may use the recommended readings) to support your answers.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92547540

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