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Spending money on product placement (the use of branded products by characters in films and TV shows in return for a fee paid by the brand's owner) may not be as effective as the advertisers hope because what is occurring on the show or what the characters are saying may prevent the advertising message from being received. In other words, the communication process used for product placement can be interrupted by: a. encoding b. noise c. transmission d. feedback e. the communication medium

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91759134

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