Southwest Airlines
Company Introduction
Southwest Airlines Co. is a major U.S. airline that primarily provides short haul, high-frequency, point-to-point, low-fare service.Southwest Airlines continues to differentiate itself from other air carriers with exemplary customer service delivered by more than 47,000 Employees to more than 100 million Customers annually. Southwest operates more than 3,600 flights a day, serving 94 destinations across the United States and six additional countries. Southwest service to Puerto Vallarta, Mexico, begins in June 2015; and subject to government approvals, service to Belize City, Belize, begins in October 2015. Southwest was incorporated in Texas and commenced operations on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities (Dallas, Houston, and San Antonio). Today, the Company operates the largest fleet of Boeing aircraft in the world, the majority of which are equipped with satellite-based WiFi providing gate-to-gate connectivity while over the United States. Southwest has the lowest operating cost structure in the domestic airline industry and consistently offers the lowest and simplest fares. Southwest also has one of the best overall customer service records. LUV is Southwest's NYSE symbol, selected to represent the company's home at Dallas Love Field, as well as the theme of Southwest's employee and customer relationships.
As of March 31, 2015, Southwest operated 679 Boeing 737 aircraft:
Type Number Seats
- 737-300 120 137/143
- 737-500 12 122
- 737-700 455 137/143
- 737-800 92 175
Problem Statement---Identify the problem(s)
Strategic Analysis
SWOT
Five Forces or Value Chain
Generic Strategies
Financial Analysis (Required on most cases except 1st and extra credit) Make sure you are putting in basics first-- revenue and profitability.
Options
Recommendations
Conclusion