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Southwest airlines uses social media, and/or mobile marketing. Research (i.e. by SOUTHWEST's mobile marketing efforts via public and other available sources) to learn how the business uses these marketing activities and discuss their satisfaction with them.

1. Develop a presentation which describes mobile marketing in general and its advantages and disadvantages. Prep presentation as if you were to present it to an aviation industry representative. Include examples of mobile marketing success stories and connect them to your chosen airline/aircraft manufacturer; how SOUTHWEST Airlines business could use mobile marketing and benefit more from it. 

Review the FTC's guidelines (Links to an external site.) on disclosure in online, social media, and mobile advertisements and answer:

2. Will the FTC's requirements regarding ads and endorsers make Twitter less effective as an advertising medium for the aviation industry (for example your chosen airline/aircraft manufacturer)?

Business Management, Management Studies

  • Category:- Business Management
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