Southwest Airlines is the company

Company Motivational Profile Paper discussing the motivational strategies of a successful, cutting-edge corporation. Please have headers.

- Discusses best practices.
- Discusses potential improvements.
- Discusses recommendations to address deficiencies.

Company Motivational Profile Paper and Presentation

Instructions

Construct a 15- to 20-minute Microsoft PowerPoint® presentation, using 10 to 15 slides, supported by a 1,500- to 1,750-word paper, using a minimum of six sources other than the course text, discussing the motivational strategies of a successful, cutting-edge corporation. Once your instructor has approved your choice of company, your paper and presentation should cover the following four topical areas:

1. Background of the industry
a. A brief history of the business
b. Products and services offered
c. Financial information for the last five years

2. Corporate culture and management
a. Mission statement
b. Organizational structure
c. Decision-making strategies

3. Motivational strategies - identify in your paper which of the following strategies the selected company uses to motivate employees:
a. Employee empowerment
b. Selection and training
c. Incentives
d. Benefits
e. Quality programs
f. Managerial roles
g. Goals and objectives
h. Performance appraisals
i. Job design
j. Alternative work schedules
k. Stress management
l. Leadership style
m. Other

4. Analysis
Consider what makes working for this company a positive experience for its employees. What is the essence of its approach to motivation? How does it combine the use of various motivational techniques to be successful? How is the combination of techniques that it uses unique in any way? Do the company's motivational strategies serve as an attraction for new employees, or do they improve employee retention? What can you take as best practices from their example? What can you improve upon? Make recommendations on the specific steps the company could take to address deficiencies.