Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the "Format Requirements" page located at the beginning of this learning guide for specific format requirements.

1. Describe the core marketing functions within an organization.

2. Discuss the goals and expected outcomes of this organizational function.

3. Explain how companies create customer-centered businesses.

4. Describe how customer-centered businesses impact the consumer decision-making process.

5. Describe what tools are used to make effective marketing decisions.