Sometimes advertising or other marketing activities cause, Ask an Expert

Management Studies

Sometimes advertising or other marketing activities cause problem recognition by showing consumers how much better off they would be with a new product or by pointing out problems with products they already own.

Discuss problem recognition for the following product categories. Make a list of some ways marketers might try to stimulate problem recognition for each product. Present your ideas to your class.

a. Life insurance

b. Mouthwash

c. A new automobile

d. A health club membership

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92039913

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