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Some people outside the United States say teens exposed to large doses of U.S. culture on MTV will identify less with their own societies and will desire Western goods they cannot afford. MTV's response: "It's just fun, it's only TV." What do you think? Are there dangers in broadcasting U.S.- style programs and ads to developing countries? Digital compression technology made it possible for MTV to program across a global network. What other technological innovations have helped companies to think globally and act locally?

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Operation Management, Management Studies

Category:- Operation Management
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