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Some people are more tech-savvy and appreciate the convenience that is offered by companies that utilize online databases, while others are less comfortable with the prospect of sharing any personal information online. My question is how can a marketer know where its customers or prospective customers fall along this continuum? As a marketer, wouldn't you need to know this, as well as a person's privacy threshold, to create effective marketing messages?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92501744

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