Some high fashion retailers, notably H&M and Zara, sell what some call "disposable fashion"-apparel priced so reasonably low that it can be disposed of after just a few wearings. Here is your dilemma: You have an important job interview and need a new suit.

You can buy the suit at one of these stores for $199 or at Brooks Brothers for $500.

Of course, the Brooks Brothers suit is of higher quality and will therefore last longer. How would you use the two value-based approaches described in this chapter to determine which suit to buy?