Some critics vigorously denounce the practice of brand, Ask an Expert

Management Studies

Some critics vigorously denounce the practice of brand extensions, because they feel that too often companies lose focus and consumers become confused. Other experts maintain that brand extensions are a critical growth strategy and source of revenue for the firm. What is you position on this debate? Are brand extensions good or bad?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91535632

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