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Two competitive websites have recently been promoting their beverage delivery services via web banner ads, and the vendors of each want to know how well they are performing among their target audience. Phil's site received 9,860 hits, while Stu's site received 18,500 hits. Phil's site serves 1 file every time the page is accessed, while Stu's serves 3 files. On Phil's site, a total of 3,320 clickthroughs were recorded, with 15% resulting in an order. Total advertising costs for Phil's campaign were $8,670 as compared with $6,640 for Stu's.

What is the total number of Pageviews for Stu's site?

What is the Clickthrough rate for Phil's site if one file is served each time the page is accessed?

What is Phil's cost per order among those responding to the advertisement?

Stu found that of the 1250 customers who loaded items into their online carts, only 700 actually completed their purchases. What is the abandonment rate for Stu's site?

If Stu has 700 customers place orders, what is the cost per customer acquired for Stu's on-line ad campaign?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93079785

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