Sociology

Erving Goffman coined the term “impression management” to refer to the process whereby we alter our presentation of the self in order to satisfy specific audiences.

Consider your own experiences with impression management in your professional and personal life.

1. In what face-to-face situations have you managed your image to influence the opinions of others? Describe your motives for managing your impression and the outcome of your efforts.

2. Some studies indicate impression management plays a critical role in strategic self-presentation online. Describe examples you’ve used to handle impression management in online settings including social and professional networks.

3. How does impression management differ in the online world compared to face-to-face interactions? (minimum 500 words)