Social Networking Sites

Social networking sites, such as Facebook and Twitter, are used by businesses much in the same way that blogs, podcasts, and wikis are. Social networking sites provide a platform for businesses to connect with customers and employees, share news, exchange ideas, and build networks. As a professional, you will need to understand how to harness the power of social networking to promote your career and your organization.

Which of the following is an example of how businesses use social networking?

a. Employees at a car manufacturer browse Twitter when they have downtime at work.

b. A car manufacturer posts employee performance reviews on Facebook.

c. A car manufacturer uses Facebook and Twitter for crowdsourcing.

While social networking provides many opportunities for businesses, it also poses potential risks. Being aware of these risks will help you use social networking responsibly in the professional world.

One potential risk of social networking for businesses is embarrassment due to (transparency/ inappropriate employee posts/ too many followers?)

Read the scenario, and then answer the question.

Last month, Sam started a new job at an accounting firm. Several of his colleagues have sent him friend requests on Facebook, and he has accepted the requests. He sees that his manager is also on Facebook and considers whether or not to send him a request.

What should Sam do in this situation?

a. He should not friend his manager, and he should unfriend his new colleagues.

b. He should send his manager a friend request because he has accepted requests from colleagues.

c. He should not become friends with his manager on Facebook unless his manager sends him a request first.

What are the dos of using electronic media professionally? Check all that apply.

a. Store personal music and photos on secure company machines.

b. Separate work and personal data.

c. Know workplace policies about electronic media.

d. Avoid sending personal messages via e-mail, IM, or text while at work.