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Social media metrics, influences on advertising by social media, stages of a social media plan, steps in a social media campaign.Why do you think the restaurant went to such lengths in response to Sandy’s call?

How does this experience illustrate the five customer service dimensions we introduced in Chapter 1: tangibles, reliability, responsiveness, assurance, and empathy?

Quality and Performance Excellence. 8th edition James R Evans.

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Operation Management, Management Studies

Category:- Operation Management
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