Social media marketing instructionsyou will need to, Ask an Expert

Management Studies

SOCIAL MEDIA MARKETING

Instructions

You will need to research two (2) social media tools that can be used successfully to market the services of make-up artists. You will need to use your research to respond to short answer questions.

Social Media Tool 1

Question 1: Describe the social media tool you researched, including its name, date of launch and number of global users.

Question 2: Discuss its use by large organisations. Which organisations use this tool and how do they use it?

Question 3: Explain how the Make-up Industry uses this social media tool.

Question 4: What marketing opportunities does this tool provide to businesses?

Question 5: Identify at least three (3) benefits of using this tool to market your own make-up services.

Question 6: Identify at least three (3) challenges of using this tool to market your own make-up services.

Question 7: How could you use this social media tool to market your make-up services? Discuss your ideas.

Social Media Tool 2

Question 1: Describe the social media tool you researched, including its name, date of launch and number of global users.

Question 2: Discuss its use by large organisations. Which organisations use this tool and how do they use it?

Question 3: Explain how the Beauty Industry uses this social media tool.

Question 4: What marketing opportunities that this tool provide to businesses?

Question 5: Identify at least three (3) benefits of using this tool to market your own make-up services.

Question 6: Identify at least three (3) challenges of using this tool to market your own make-up services.

Question 7: How could you use this social media tool to market your make-up services? Discuss your ideas.

VOLUNTEERING/INTERNSHIP OPPORTUNITIES

Instructions

You will need to research two (2) volunteering / internship opportunities that can be used to advance your name/career. You will need to use your research to respond to short answer questions.

Volunteering / Internship Opportunity 1

Question 1: Describe the volunteering/internship opportunity you researched, including:

a) Name of volunteering / internship opportunity:

b) Nature of the organisation offering the opportunity:

c) Type of the placement offered (e.g. full-time, part-time):

d) Length of the placement offered (e.g. 12 month, vacation internship):

Question 2: What opportunities and responsibilities would volunteers/interns be given?

Question 3: How could this opportunity support your career or brand advancement?

Volunteering / Internship Opportunity 2

Question 1: Describe the volunteering/internship opportunity you researched, including:

a) Name of volunteering / internship opportunity:

b) Nature of the organisation offering the opportunity:

c) Type of the placement offered (e.g. full-time, part-time):

d) Length of the placement offered (e.g. 12 month, vacation internship):

Question 2: What opportunities and responsibilities would volunteers/interns be given?

Question 3: How could this opportunity support your career or brand advancement?

NEGOTIATING WORK ARRANGEMENTS

Instructions

Read the given service contract and answer the questions that follow to demonstrate your ability to negotiate the stated work arrangements.

Scenario

To: [email protected]

From: [email protected]

Hi Jenny,

I hope this email finds you well.

I have received your details through Travis, who has highly recommended your services.

We would like to offer you the opportunity to come on board for the production of our next media Campaign, which will be filmed in Brisbane from 13 May, for 4 weeks. We are hoping to do the shoot outdoors; however, there is some rain forecast during that time. We have an indoor location on Level 11 of our building we can use but the lighting can be challenging, based on past experience.

Our aim is to highlight the dangers of first degree burns and we need to make sure that peeling skin can be seen in the shoot.

As a contractor for this position, we are happy to offer you the following terms:

a) A daily rate of $245 for 5 days per week and a total of four weeks - (eight hours of work per day and this will be pro-rated if less hours are worked within the day)

b) You need to provide all the special equipment required for the work - (we have arranged a professional photographer and lighting person for the shoot)

c) You have to be available from 8am - 5pm throughout the four week period: 13 May to 13 June. You have to produce your own replacement if you are unable to make it to work for any reason and this person has to be a qualified make-up artist

d) Please feel free to make any necessary changes to the terms that you want to be reconsidered and return the signed contract within 7 days together with your ABN and bank details.

I look forward to speaking to you in the near future.

Regards,

Megan Lister

Marketing Manager

Cancer Council

Question 1: Assuming that you are looking for a higher daily rate than what is offered, what are the considerations that you would look for when negotiating the given rate?

Question 2: Given that you are based in Melbourne and the photoshoot is taking place in Brisbane, how would you factor this into the stated contract?

Question 3: Given that you are expected to supply all the special equipment for the job, what would you expect to be provided from the organisers to ensure that you can do your job effectively?

Question 4: Since this is the first job offer, who might you seek advice from to ensure that you have all the necessary terms covered to get the job completed?

Question 5: "Our aim is to highlight the dangers of first degree burns and we need to make sure that peeling skin can be seen in the shoot." With this as the given aim of the photoshoot, what sort of research will you conduct to ensure that your client's aims are met?

Question 6: In any photoshoot, there will always be more than one stakeholder (clients, models, staff, agencies) who will need to be pleased. How would you prepare yourself to meet the demands and changes to situations at the photoshoot?

Question 7: While checking the dates of the photoshoot, you realised that you have a family wedding to attend on the 1^st of June. You cannot cancel it as it would cause terrible problems with the family. How would you factor this into the negotiations for this contract? What back up plans would you put in place given that the contract has stated the client's expectations very clearly?

Question 8: With regards to this proposed job opportunity, what sort of insurance covers do you think you would need?

Question 9: When you return the signed contract asking for a higher rate, Megan comes back with a counter offer of 15% less than what you have asked for. Would you accept or reject the offer? Provide an explanation for your decision.

NETWORKING OPPORTUNITIES

Instructions

You will need to research two (2) networking opportunities that can be successfully used to market the services of make-up artists. These can include any of the following:

trade shows,
fashion events, and
business events

You will need to use your research to respond to the short answer questions below.

Networking Opportunity 1

Question 1: Describe the networking opportunity you researched, including:

a) Networking opportunity name:

b) Purpose:

c) Where it happens:

d) How often it happens:

e) The expected number of participants:

f) How long it has been running for:

Question 2: Which organisations (e.g. large or small businesses) use this networking opportunity and how do they use it?

Question 3: List at least three (3) marketing opportunities this networking opportunity can provide to businesses.

Question 4: Identify at least three (3) benefits of using this networking opportunity to market your own make-up services.

Question 5: Identify at least three (3) challenges of using this networking opportunity to market your own make-up services.

Question 6: If you were to market your services at this networking opportunity, do you believe the participants of this event would respond positively to this? Explain your reasoning.

Question 7: Explain how this networking opportunity would assist you in your efforts to establish yourself within the make-up industry.

Question 8: How would you use this networking opportunity to market your services and promote your work?

Question 9: Discuss at least three (3) strategies you could use to establish and maintain new business relationships?

Networking Opportunity 2