Smoking is on the decline in high-income countries where the combination of higher life expectancy, education, income, and legal action has created a powerful anti-smoking campaign. Global tobacco companies are shifting their focus from high-income to emerging markets where the combination of rising income and the absence of anti-smoking campaigns are leading to ever-increasing demand for cigarettes.

Please respond to all of the following prompts:

Is this shift in focus by the global tobacco companies ethical? What, if anything, should residents in high-income countries do about the rise in smoking in emerging markets?

Support your information with documented references as needed.