Smartphones have innovative user interfaces and, Ask an Expert

Management Studies

Smartphones have innovative user interfaces and applications; and significant processing power and storage capacity. And most owners would not ever be without their mobiles. Given those factors, consider a company that you buy products or services from that could benefit using 2D tags.

This massive adoption of smart devices has created a huge base of multi-tasking users, and a market for companies to tap and target. Touch-navigate devices running on 3G and 4G networks, combined with innovative technologies like 2D tags (QR Codes) create business opportunities and threats. That is, they create opportunities for competitive advantage while destroying older ones. For example, according to Pew Research, newspapers have seen ad revenue fall 26% during the 2009 and 43% over 2007 to 2010.

Take a position: Smartphones can be an asset to a business but should they be allowed in an enterprise? BYOD (bring your own device) is convenient and cheaper but should the enterprise strictly control all devices?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92206720

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