SMALL BUSINESS MANAGEMENT

e-Activity 1

Use the Internet to find a recent guerrilla marketing campaign that you believe would be (or has been) exceptionally effective. Be prepared to discuss.

Guerrilla Marketing

Please respond to the following:

From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.

Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. PROVIDE SPECIFIC EXAMPLES TO SUPPORT YOUR RESPONSE PLZ

e-Activity 2

Use the Internet to learn about Facebook, Twitter, and other "social media." Describe how you see the potential of these tools to help in a marketing campaign for a small business.

Advertising and Promotion

Please respond to the following:

From the second e-Activity, determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertize and promote the small business of your choice. Explain your rationale.

Select a small business with which you are familiar and then determine the best way for that business to stretch its advertising budget. Provide specific examples to support your response.