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Situation: Michelle M., your supervisor at the Gap, has been asked to lead a brainstorming group in an effort to generate new ideas for the company's product line. Although Michelle knows a great deal about the company and its products, she doesn't know much about brainstorming. She asks you to research the topic and to give her a concise guide on how to brainstorm. One other thing -- Michelle doesn't want to read a lot of articles. She wants you to outline tips for productive brainstorming.

Your task:

1. Conduct an Internet or database keyword search for brainstorming tips.

2. Locate at least three articles with helpful tips.

3. Prepare an outline that tells how to do the following:

prepare for a brainstorming session

conduct the brainstorming session

follow up after the brainstorming session

4. Submit the outline in a memo or an email format addressed to the supervisor.

5. Include the three sources properly formatted.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92506926

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