Situation 1 tina and george showalter opened the blonde, Ask an Expert

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Situation 1 Tina and George Showalter opened the Blonde Bear Bed & Breakfast in Kenai, Alaska, in 2005. According to Tina, “Our first summer, we did great with word-of-mouth advertising, and then we got involved in the Internet, and it has pretty much exploded from there.” In this town with a population of under 10,000, 50 businesses signed up with MerchantCircle.com, a local business listing service. The site provides business descriptions, reviews, blogs, coupons, maps, and links among the companies. The cross-promotional and networking benefits have proven valuable to the businesses on the site.

1. What businesses do you think would benefit most from being on a local website in your hometown?

2. How do businesses that provide such local Web services differ from newspapers and Yellow Pages?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92527156

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