Simon wants to develop an internet auction-based business, Ask an Expert

Management Studies

Simon wants to develop an Internet auction-based business and is working through the STP process. After establishing his objectives, describing potential market segments, and evaluating the attractiveness of each segment, Simon now has to:

1. differentiate his product line

2. consider future customer loyalty

3. create a perceptual map

4. select a target market

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92288240

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