Showcased at the beginning of this chapter priceline and, Ask an Expert

Management Studies

Showcased at the beginning of this chapter. Priceline and rival Expedia rely almost exclusively on their website for business. Thus, it is obviously essential in this industry to have the most effective, efficient, and user-friendly website possible. This exercise gives you practice identifying key strengths and weaknesses for two rival firms.

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Operation Management, Management Studies

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