Where does decision making bias come from?

Bias is not just about injustice (the way we we allow our feelings about the color, gender, religion, shape of others to affect our treatment of others and their causes). In fact, perhaps surprisingly, most of the decision making bias uncovered and studied in this research area is not that sort of bias at all. Most decision making bias comes in the form discrimination towards data or information. And most of that "discrimination" is due to mental errors we make in trying to manage more difficult conceptual tasks than we are capable of handling.

Show bias and the impact on decision making