Should mazda electronics proceed with the low-cost me2001, Ask an Expert

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1. Should Mazda Electronics proceed with the low-cost ME2001, incorporating the new frame developed by Burton Plastics, Inc.? Explain, including a quantitative analysis.

2. Who should be involved in the decision-making process? Who is ultimately responsible for the decision?

3. What additional information would you require if you were in Dennis Kwok’s place?

4. What other issues related to this problem are of concern to supply management.

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