Should a marketing manager or a business refuse to produce, Ask an Expert

Management Studies

Should a marketing manager or a business refuse to produce an "energy-gobbling" appliance that some consumers are demanding?
Should a firm install an expensive safety device that will increase cost but that customers do not want?
Are the same principles involved in both these questions? Explain.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M9346530

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