Short Paper Guidelines

Module Five Short Paper: Five I's Strategic Analysis.

In this course, short papers will be used to explore the course content more deeply and to apply key concepts and theories learned in your readings. In each short paper, you are also asked to practice proper APA format.

Module Three Short Paper: Drug Testing of Employees

In the 1980s, the federal government required drug testing from government contractors. Since then, a number of companies have adopted policies regarding drug testing in the workplace. Companies believe they need to do drug testing to promote a safe and efficient work environment. Others believe it is an invasion of privacy and what a person does at home should have no bearing on employment. Write a paper addressing the following questions:

1. Do you think that companies should perform drug testing on employees? Explain your rationale and provide specific examples, where applicable.

2. Is the safety of employees and overall efficiency of the company or the privacy rights of employees more important? Explain your decision.

If you think drug testing of employees is appropriate, what human resource policies would you put in place to govern the drug testing? Explain. If you do not think that drug testing is appropriate, what obligation do companies have to make sure proper safety is maintained in the workplace?

For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company. The following websites detail the events of 2013:

• Lululemon Admits Its PR Disasters Are Hurting Sales- http://www.huffingtonpost.in/entry/lululemon-pr_n_4434580
• Chip Wilson, Lululemon Guru, Is Moving On- https://www.nytimes.com/2015/02/08/magazine/lululemons-guru-is-moving-on.html?_r=0
• Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments- http://www.cbsnews.com/news/lululemon-founder-chip-wilson-issues-apology-following-thigh-rubbing-pants-comments/

Using the five I's strategic analysis stages beginning on page 52 of Business, Society, and Government Essentials, write a paper analyzing how you might use the five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues.

Format is APA.