Short Cases / Discussion Memo - Business Strategy

The memo should answer the Discussion Assignment question. In addition, they should apply concepts from the chapter readings. Your answer should be logical and supported by facts from the case or facts you research on your own. Do not present a summary of the case, but instead offer a well-supported evaluation using case information and incorporating concepts from the chapter readings. Remember to cite any work that is not your own.

These memos are to be approximately 1 page in length, single-spaced with minimum 10-point font. They are to be submitted on Turnitin. Read all files that attached below and answer the following questions.

Discussion assignment: How did Dell undercut its rivals in the 1990s? (Be specific, use information from the case.) Why was Dell not able to continue to dominate in the 2000s?

Must use concepts from the chapter reading (chapter 5) to answer the question!!! Use case information as well. Revision may needed. Read the chapter to answer the questions when needed.

Chapter 5: Chapter_5_Evaluating_Firm_Strength_and_Weaknesses__The_Resource_Based_View

Dell case (Required reading):

1. The Power of Virtual Integration: An interview with Dell Computer's Michael Dell"

https://hbr.org/1998/03/the-power-of-virtual-integration-an-interview-with-dell-computers-michael-dell

2. "Matching Dell" -- do not need to read, but look at exhibits. For instance, compare how much Dell spends on R&D and SG&A compared to its rivals.

3. "HP undercuts rivals".

https://www.dropbox.com/s/kfjxcscu7loam3o/Attachments.rar?dl=0