Short Answers questions.

Please include 1 additional reference to support your answer. No word count, but be thorough and detailed. Answer question entirely. No Plagiarism

1. In the article, "Hiring the 'perfect employee'," Katherine Woodford lays out a detailed process for screening potential candidates. What are the steps in the process as she identifies it? What has she left out of her process that may be important to a small business owner?

Woodford, S. K. (2003). Hiring the 'perfect employee'. Grounds Maintenance, 38(7) Retrieved from http://search.proquest.com.ezproxy2.apus.edu/docview/220790536?accountid=8289

2. Trends in small business were discussed in the article, "The future of small business." What three points discussed in the article will have the greatest affect on small business in the US moving into the next five years as we work to pull out of the recession? Be sure to support your response with additional research.

THE FUTURE OF SMALL BUSINESS. (2008). Growth Strategies, (1012), 1-2. Retrieved from http://search.proquest.com.ezproxy2.apus.edu/docview/202899376?accountid=8289

3. The small business owner can live or die by word of mouth. In the article, "The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance," Morgan discusses the issues with employee satisfaction analysis. What are the implications for small business owners? How can a small business owner collect data on customer satisfaction that can be used to improve operations without the enormous costs of the traditonal systems we see in place today?

Morgan, N. A., & Rego, L. L. (2006). The value of different customer satisfaction and loyalty metrics in predicting business performance. Marketing Science, 25(5), 426-439,548-549. Retrieved from http://search.proquest.com.ezproxy2.apus.edu/docview/212294604?accountid=8289

4. In the article, "Why Cash Doesn't Motivate," Lorri Freifeld discusses the inherit problems with using monetary rewards to motivate employees. What problems does this type of motivation present, and what techniques does this article and other research suggest as being more effective?

Freifeld, L. (2011). Why cash doesn't motivate.. Training, 48(4), 17-20,22. Retrieved from http://search.proquest.com.ezproxy2.apus.edu/docview/886423441?accountid=8289