Question 1: Analyze cost-plus, customer-driven, and share-driven pricing strategies. Provide two advantages and two disadvantages of each of these pricing strategies. Pick one product that would benefit from each of these three pricing strategies, and one product that would not benefit or would fail for each of these three pricing strategies. State your rationale for each selection.

Question 2: Examine value-based, proactive, and profit-driven principles. Determine which of the three principles is the most important when developing a successful pricing strategy. Support your answer with evidence or examples.

Question 3: Analyze the three pillars of successful pricing strategy implementation. Propose two key points to keep in mind for each pillar in order to ensure successful implementation. From the e-Activity, create a Twitter response outlining the pricing strategy of the company you researched.