Shampoo buying a bad hair daydescribe cream silks promotion, Ask an Expert

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Shampoo Buying: A "bad hair" day

Describe cream silks promotion within the context of the multiattribute model: Which attributes were central to the promotion and how does the model explain what the company was trying to accomplish with the "Human Hair Quartet?" What limitations might this model have for predicting consumer's attitudes and purchase behavior towards Cream Silk?

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Operation Management, Management Studies

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