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Several years ago, Edward, the leading salesman for Harry's Honda dealership began hearing customers asking for hybrid automobiles. Edward alerted Harry, and Harry pre-ordered many Honda hybrids before they became available. In this case, the source of need recognition was:

Student Response:

A. trade show demonstrations

B. ads in trade journals.

C. customers.

D. the Internet.

E. suppliers.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M998714

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